Project
Tesla Showroom
The Tesla Showroom is an architectural expression of the company’s futuristic vision and commitment to innovation and sustainability. Located in Germany, this space redefines the concept of commercial design by blending minimalist aesthetics with advanced functionality. Inspired by the bold silhouette of the Cybertruck, the showroom reflects Tesla’s philosophy of pushing conventional boundaries and proposing daring solutions for the future.
Schwäbisch Hall, Germany
2500 m²
5 months
Oleg Luca - chief architect, Vera Sîrghii - architect, Dumitru Petrache - architect
The building consists of two distinct volumes that create a balanced architectural dialogue. The opaque metallic volume symbolizes durability, while the glazed volume ensures maximum brightness, suggesting openness to the future and emphasizing the connection between interior and exterior. The strategic placement of the showroom provides easy access to Tesla Supercharger stations and highlights integration into the natural landscape, evoking an organic connection with the surrounding environment.
Inside, the spaces are efficiently organized to support functionality and user experience. The showroom area is designed as a spacious setting for displaying Tesla models, providing an open and well-lit environment to appreciate the aesthetic and technical details of the vehicles. The office area is dedicated to administrative staff and sales, ensuring a modern and ergonomic environment for consultations and personalized discussions. The storage area is discreetly located to house parts and accessories necessary for vehicle maintenance.

The building’s façade is dominated by metallic and glazed surfaces, creating a modern and sophisticated contrast. The metal symbolizes technological innovation, while the glass transparency suggests openness to the future. Sharp angles and dynamic lines evoke the iconic shape of the Cybertruck, offering an avant-garde appearance that emphasizes Tesla’s progressive identity.

The design concept combines industrial minimalism with sustainability principles, reflecting Tesla’s philosophy of promoting clean energy and electric mobility. Inspiration from the Cybertruck’s silhouette defined the futuristic aesthetic, emphasizing robustness, functionality, and harmonious integration into the natural environment. Geometric shapes and dynamic volumes create a space that suggests progress and vision.

The project is an integral part of a multifunctional complex dedicated to the distribution and maintenance of electric vehicles. Construction was carried out using sustainable materials and advanced technologies, aligning with Tesla’s values of environmental responsibility. The showroom is equipped with Tesla Supercharger stations, reinforcing the company’s commitment to electric mobility and clean energy. Construction was executed in well-defined stages, adhering to functional and aesthetic requirements.

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